Introducing Open MIND
Your New Partner IN Japan
Bruce Connects People
Bruce R. Haendel
Co-Founder & Director
Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.
In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide hi-tech solutions for projects throughout the world.
Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.
Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.
Open Mind Media
A Range of Services
Web-Design
Your Online Presence
Copywriting
English & Japanese Text
Audio Production
Voiceovers and Noise
Video Production
Production & Editing
What OPEN MIND PRoduceS
We Optimize Your Media & Communications; You Focus On Your Business
E-Commerce Websites
Food Product Promotion
Atelier Ito is a new Itoshima-based bakery producing some of the most delicious, fresh Baumkuchen cakes in Japan (maybe even the world.) We produce photos & text in Japanese and manage this local startup's e-commerce site.
Videos
Speaking to a Global Audience
Produced by our creative video partner, this work has won prizes in both Japan and France. See more in our team's media showcase.
Assistant Director/Local Fixer Service
Focusing on West Japan
From "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (t.sajewski@dop.film)
When the young, award-winning director from Central Europe contacted us with his idea for a documentary, we made it possible for his crew to capture a very personal, up-close look at the fascinating world of Shinto, just in time for Japan's change to the new "Reiwa" era.
Commercial Photography
Unique Visual Promotion
When Philippine Airlines reached out to our photography partner, Open Mind rose to the occasion and provided the main model for the cover of their August 2019 in-flight magazine. Photo by photograph-r.
Promotion Videos
Establishing A Brand Image
Junno Design's top-selling earth-friendly wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a compelling story.
Cultural Promotion
Anticipating TOKYO 2020
The Imagine One World Kimono Project which is producing 216 handmade kimonos, one for each nation and territory competing in Tokyo in 2020. We feature a different kimono each week on their English-language Facebook page.
Kyushu Tourism Promotion
Sharing Kyushu's Magic
Our team hits Kyushu's backroads, rides buses and trains, visiting tea fields, rice terraces, farms, hot springs, temples, restaurants, local inns, and country homes. If it involves food, people, communication and tourism, we're there!
TV Acting & Singing
Toyota Commercial
Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of talented international actors/singers.
Voiceovers
An International Brand in Japan
A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink homemade root beer are amazing. Open Mind provided voiceovers for A&W in Japanese and English for this ad campaign.
Artistic Photography
Unique Product Promotion
Announcing a line of hand-made tables produced with wood reclaimed from retired Indonesian fishing boats. Extraordinary photos of extraordinary products.
Some OF Our ClientS
From top brands to local heroes
TOTO Ltd.
Marketing, Training
Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.
The North Face
Product Evaluation, Logistics Programming
Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.
A & W
Voiceovers
Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.
Gundam
Translation
With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.
Published by Kodansha.
Matsuri In Kyushu
Tourism Promotion
Creating tourism experiences with Hakata Foodie based on Japanese fall festivals in Kyushu.
Kyushu Tourism Promotion Organization
Tourism Promotion
Written content and images for official website: We design and produce and materials for the international market.
Canal City
Marketing
Increased customer numbers through aggressive tv/radio promo campaign with
Dentsu Kyushu.
Kyushu University
Marketing
Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.
Growth Next
Translation & Editing
Provided English-language promotional text, organized business meet-ups for
international community.
Startup Fukuoka
Business Promotion
Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.
International
Congress Center
PR & Marketing
Managed English language copywriting for Fukuoka's main conference center.
Bayside Place
Hakata
Public Wi-Fi
Brought public Wi-Fi to
Bayside Place Hakata,
increasing customer traffic.
Kyushu National Museum
PR & Marketing
As editors, Open Mind had the final word on English language promotional materials.
Solaria Plaza Tenjin
Radio & TV Voiceovers
Recorded voiceovers for seasonal promotions,
Increasing customer numbers.
G20 YEA SUMMIT
Interpreter
Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.
Junno Design
Videos
Created short videos to convey Junno's creative, earth friendly brand image with music, still images, and footage.
BelWaffles
Venue Promotion
Created promotional materials and produced launch event for BelWaffle's newest location in the heart of Fukuoka,
Tenjin Core.
Gochiso
Promotion
Introducing Gochiso's innovative system to support NPOs to restaurants and dining bars in the Fukuoka area.
Off Broadway
Business Casual Meetup
Co-host popular weekly Meetup at this local Fukoka institution. Over 500 registered members from all over the world.
