• Business Development

    International Services

    • Japan • Since 1985 •

  • What We Do

    Open Mind is all about partnerships. We assist Japanese small & medium-sized enterprises (SMEs) to (1) export their unique products and solutions to the global market. Our second area of concentration is (2) promoting Japan a tourist destination to a global audience. Our third focus is on (3) fast-tracking market-entry into Japan.


    The Open Mind Media Team is an international crew that produces compelling online content for a global audience. Our core group is comprised of gifted, dedicated, Japan-based professionals.


    As exporters, Open Mind helps our buyer/importer partners outside Japan to obtain excellent Japanese products and solutions that are virtually unknown overseas.


    To achieve a winning balance that endures, we enable our Japan-based producer/partners to sell abroad for far less money and effort than they could imagine, and our overseas buyer/importer partners earn far more than they would if buying through traditional trading companies.


    For market entry, we team up with experienced Japanese marketing, sales, and strategy experts.


    If you'd care to discuss how Open Mind can team up with you, please CONTACT US.

  • Your New Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy and communications.


    In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and FQS, a division of Fujitsu, Ltd. He continues to provide advanced technology solutions for projects throughout Asia, Africa, and the Americas.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Strategic Partners

    Open Mind Media Team

    Photograph r



    Photograph r is UK born, Rupert Singleton. A master of concept-driven image solutions,

    Rupert shoots locally for Japan clients and handles overseas assignments.


    Design & Strategy


    Our trusted partner for bespoke web design and strategy. IT & IP Strategy Advisory Group SA, Geneva, Switzerland, founded in 1982, opened its Japan branch in 2009.

    Steller Jay

    Video Production


    Open Mind 

    produces videos with  Steller Jay Films. SJF took top honors in the "Made in Japan" category at the CinéDrones Festival in France in November 2017.


    Music & Voice


    DariPro is Darrell Smith's vocal and musical productions, from composition to recording. Excellent facilities produce digital audio content for tv, radio, & video.




    Alexa Fukuoka moved to Japan in 2014. In addition to her work with Open Mind, Alexa does PR for Startup City Fukuoka, & advises startups with Spear Consulting.

  • What We PRoduce

    Digital Content With Impact

    Corporate Promotion

    Brand Promotion For The International Market

    Junno Design in Fukuoka makes a full line of top-selling earth-friendly wood care products. Open Mind & Stellar Jay created text and edited the footage they gave us to tell their story. The result is a good example of our 1-minute product videos. Some of Junno Design's salvaged-wood works of art are on sale below.

    Cultural Promotion

    Imagine One World Kimono Project

    Open Mind is actively promoting this exciting Japan-based project that is producing 196 handmade kimonos in anticipation of 2020 in Tokyo. Already 100 kimonos have been completed. Please find us on Facebook. Search for @imagineoneworldkimonoproject

    Japan Tourism Promotion

    For The International Market

    This is an example of online video content produced by our international team in Kyushu for an international audience. It includes just the right amount of drone footage to convey the majesty of Kumamoto's most famous scenic area, an active volcano. No visit to Kyushu Island is complete without a walking tour around Mt. Aso.

    TV Acting

    Acting For Japanese TV

    Our international team moonlights as actors when time permits. This ad campaign for a wedding service aired nationally for a full year.

    TV Voiceovers

    Voiceovers for American Brands

    A & W was established in 1919 in California. Our voiceovers for A&W are in Japanese and English. By far Okinawa's most popular fast food outlet, their fancy cheeseburgers & all-you-can-drink root beer made on the premises never sounded so exciting!

    Product Photography

    Product Promotion

    To announce a line of hand-made tables produced completely with wood reclaimed from retired Indonesian fishing boats, Rupert created timeless images that are works of art. These are not your ordinary product photos. And that's not your ordinary table. Just look at those legs.

    Nature Photography

    Art and Beauty

    Rupert's perspective turns ordinary life objects into something sacred and beautiful that you can feel. He honed his skills working out of Singapore for over 20 years. He is presently based at his farmhouse in rural Japan but frequently travels to SE Asia at the request of clients.

  • Some OF Our ClientS

    Serving top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion from Japan and the USA, trained International Division and CEO at corporate headquarters in Japan.

    The North Face

    Product Evaluation, Logistics Programming

    Provided expedition logistics programming in Seattle. Tested and gave feedback on various outdoor products in Swiss Alps for enhancing performance.

    A & W


    Recorded numerous

    tv commercial advertisements for long-running marketing campaign targeting Okinawa.



    In Tokyo with designer, T. Tajima, made GUNDAM's inner thoughts accessible to the world in English. Published by Kodansha.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Represented advanced informatics technology abroad. Formed join-research team with Heinz College,

    Carnegie-Mellon University

    Growth Next

    Translation & Editing

    Re-wrote English-language text for FGN's brochure and

    official website. Organized international business community events.

    Startup Fukuoka


    Managed Open Mind booth during 2017 Latitude 54

    Conference in Estonia and toured Helsinki Startup facilities as an official Fukuoka City Delegate.


    Congress Center

    PR & Marketing

    Edited text for English language brochures for Fukuoka's main

    conference center.

    Bayside Place


    Public Wi-Fi, SNS

    Introduced cutting-edge public Wi-Fi for Bayside Place, increasing customer traffic.

    We currently manage top-performing tenant's social media.

    Kyushu National Museum

    PR & Marketing

    Re-wrote text for English language printed promotional materials for this outstanding cultural center in Dazaifu City.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded professional voiceovers for seasonal media promotions,

    Increasing customer numbers.


    Looking for Kindred Spirits

    Open Mind Is Expanding

    What we do and why you should join us!

  • Open MIND Selection

    Special Products & Services That We Love

  • Contact Us

    Let's schedule a call!

  • The Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    June 15, 2018 · Culture
    The Imagine One World Kimono Project aims to create 206 kimonos representing each of the countries expected to take part in the 2020 Tokyo Olympic and Paralympic Games, seizing an opportunity to spread the wonders of Japan’s master craftsmanship across the country and around the globe. At the...
    May 18, 2018 · Adventure
    It was a clear spring day in Amsterdam when I first met Jiro. A lazy atmosphere filled the air; people were drinking beer on the grass. Jiro had that reserved air I often observe in Japanese people. I asked him where he had come from and he gave his head a shake nonchalantly saying, “Ah, I cycled...
    Mr. Muneo Wakabayashi is CEO of Wakabayashi Business Support and holds the distinction of being the first TV Tokyo New York Bureau Chief and Correspondent. He was the first news anchor on TV Tokyo's nightly business news program, "World Business Satellite." Mr. Wakabayashi has also been a...
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