• Business Development & Communications

    From Japan To The World • Since 1985

  • Open Mind's three main focal points:


    (1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.


    By partnering with Open Mind, Japan's SMEs can sell abroad far more profitably and with less effort. We plan & produce digital media, handle copywriting & localization, manage brand development, PR, and marketing.


    (2) We fast-track market-entry into Japan for select products and services by teaming up with experienced Japan-based marketing, sales, and logistics experts.


    (3) We promote Japan as a richly enticing tourist destination.


    If you would care to discuss how partnering with Open Mind can enhance your business, please CONTACT US.

  • Your New Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.


    In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide hi-tech solutions for projects throughout the world.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Open Mind Media

    A Range of Services


    Your Online Presence

    We create mobile-friendly informational and

    e-Commerce websites.


    Words Matter

    We make sure your text is appropriate and effective for your target audience.

    Audio Production

    Hit the High Notes

    Sound is part of your message. From voiceovers to music and even noise, we've got you covered.

    Video Production

    Transcending Borders

    Pictures might be worth 1000 words, but a finely-produced video is priceless.

  • What OPEN MIND PRoduceS

    We Optimize Your Media & Communications; You Focus On Your Business

    Local Fixer/Assistant Director

    Focusing on West Japan

    From "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (t.sajewski@dop.film)


    When the young, award-winning director from Central Europe contacted us with his idea for a documentary, we made it possible for his crew to capture a very personal, up-close look at the fascinating world of Shinto, just in time for Japan's change to the new "Reiwa" era.

    Tourism Videos

    Speaking to a Global Audience

    Produced by one of our most creative video partners in Kyushu, this work has won prizes in both Japan and France. See more in our team's media showcase.

    Business Promotion

    Establishing Your Brand Image

    Junno Design's top-selling earth-friendly wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a compelling story.

    Cultural Promotion

    Anticipating TOKYO 2020

    The Imagine One World Kimono Project which is producing 216 handmade kimonos, one for each nation and territory competing in Tokyo in 2020. We feature a different kimono each week on their English-language Facebook page.

    Kyushu Tourism Promotion

    Sharing the Magic

    Our team hits Kyushu's backroads visiting tea fields, rice terraces, farmland, hot springs, temples, restaurants, trains, buses, local inns and homes. If it involves food, people, communication and tourism, we're there!

    TV Acting & Singing

    Singing about Cars

    Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of talented international actors/singers. This commercial makes you want to burst into song and go driving with your friends, doesn't it?!


    An International Brand in Japan

    A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink homemade root are amazing. Open Mind provided voiceovers for A&W in Japanese and English for this ad campaign.

    Artistic Photography

    Unique Product Promotion

    Announcing a line of hand-made tables produced with wood reclaimed from old Indonesian fishing boats, these are not your ordinary product photos. And that's not your ordinary table. Just look at those legs.

  • Some OF Our ClientS

    From top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and and trained International Division in communication skills.

    The North Face

    Product Evaluation, Logistics Programming

    Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.

    A & W


    Recorded wildly-popular voiceovers for Okinawa tv marketing campaign.



    In Tokyo with designer, T. Tajima, made GUNDAM's inner thoughts accessible to the world in English. Published by Kodansha.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Represented advanced informatics technology abroad. Established joint-research with top European and Australian universities.

    Growth Next

    Translation & Editing

    Provided English-language promotional text, organized business meet-ups for

    international community.

    Startup Fukuoka


    Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.


    Congress Center

    PR & Marketing

    Managed English language copywriting for Fukuoka's main conference center.

    Bayside Place


    Public Wi-Fi

    Brought public Wi-Fi to

    Bayside Place,

    increasing customer traffic.

    Kyushu National Museum

    PR & Marketing

    As editors, Open Mind had the final word on English language promotional materials.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded voiceovers for seasonal promotions,

    Increasing customer numbers.

    Junno Design

    Video Teasers

    Created short videos to convey Junno's creative, earth friendly brand image with music, still images, and footage.

    Off Broadway


    Co-host weekly entrepreneur Meetups at this Fukoka institution. Over 450 registered members from all over the world.



    The home base for our new Hakata Foodie Project, chosen for its great location, free Wi-Fi, knowledgable multi-lingual staff and delicious treats.



    Introduced the Gochiso system to unique new restaurants and dining bars in the Fukuoka area.

  • Contact Us

    Let's schedule a call in English or 日本語!

  • Open Mind Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    June 15, 2018 · Culture
    The Imagine One World Kimono Project aims to create 206 kimonos representing each of the countries expected to take part in the 2020 Tokyo Olympic and Paralympic Games, seizing an opportunity to spread the wonders of Japan’s master craftsmanship across the country and around the globe. At the...
    May 18, 2018 · Adventure
    It was a clear spring day in Amsterdam when I first met Jiro. A lazy atmosphere filled the air; people were drinking beer on the grass. Jiro had that reserved air I often observe in Japanese people. I asked him where he had come from and he gave his head a shake nonchalantly saying, “Ah, I cycled...
    Mr. Muneo Wakabayashi is CEO of Wakabayashi Business Support and holds the distinction of being the first TV Tokyo New York Bureau Chief and Correspondent. He was the first news anchor on TV Tokyo's nightly business news program, "World Business Satellite." Mr. Wakabayashi has also been a...
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  • 日本語

    About Open Mind 日本語

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