• Business Development & Communications

    From Japan To The World • Since 1985


    Looking for Kindred Spirits

    Open Mind Is Expanding

    What we do and why you should join us!

  • Open Mind's Three main focal points:


    (1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.


    By partnering with Open Mind, Japan's SMEs can sell abroad far more profitably and with less effort. We plan & produce digital media, copywriting & localization, manage brand development, PR, marketing, order-taking & fulfillment, logistics, distribution, and customer service.


    (2) We fast-track market-entry into Japan for select companies by teaming up with experienced Japanese marketing, sales, and logistics experts.


    (3) We promote Japan as a richly enticing tourist destination.


    If you would care to discuss how partnering with Open Mind can enhance your business, please CONTACT US.

  • Your New Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.


    In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide hi-tech solutions for projects throughout the world.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Open Mind Media

    A Full-Service Team


    Your Online Presence

    We create mobile-friendly informational and

    e-Commerce websites.


    Words Matter

    We make sure your text is appropriate and effective for your target audience.

    Audio Production

    Hit the High Notes

    Sound is part of your message. From voiceovers to music and noise, we've got you covered.

    Video Production

    Transcending Borders

    Open Mind brings together international videographers, , drone pilots, actors, motion graphics, editors; from planning to post-production. Pictures might be worth 1000 words, but a finely-produced video is priceless.

  • What OPEN MIND PRoduceS

    We Optimize Your Media & Communications; You Focus On Your Business

    Business Promotion

    Video Conveys Your Brand Image

    Junno Design's top-selling earth-friendly wood care product line is made in Fukuoka. To clearly convey their brand image, we edited their in-house footage and added just the right amount of text.

    Cultural Promotion

    Anticipating TOKYO 2020

    Open Mind manages English-language social media and web-text for the Imagine One World Kimono Project, now producing 206 handmade kimonos, one for each nation competing in Tokyo in 2020. With 100 already completed, we're well on our way!

    Japan Tourism Videos

    Speaking to a Global Audience

    Produced by our partner in Kyushu, this video conveys the majesty of Kumamoto's most famous scenic area, Mt. Aso, an active volcano.

    Here is our team's media showcase.

    Tourism Promotion

    Sharing the Magic of Kyushu Island

    Kyushu Island is Japan's heartland. Experience traditional and modern architecture, beautiful nature and farmland, excellent shopping, ancient festivals, vibrant art, music, and theater. Kyushu is packed with superb pubs and restaurants. Visitors and residents get around on an incredible transportation system of bullet trains, modern international airports, scenic highways, subways, trams, monorails, and ferries.

    TV Acting

    Japanese Ad Creates an Image

    We moonlight as actors. This ad for a wedding company aired nationally for a year.

    TV Acting and Singing

    Singing about a new Toyota

    Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of talented international actors/singers. This commercial makes you want to burst into song and go driving with your friends, doesn't it?!


    An International Brand in Japan

    A & W was established in California in 1919. We produced voiceovers for A&W in Japanese and English. By far Okinawa's most popular fast food outlet, their fancy cheeseburgers, hot dogs & all-you-can-drink root beer never sounded so exciting!


    New Publisher in Japan

    North Pacific Press, a new publisher, will be releasing new titles on a regular basis. What makes them special is publisher/writer TJ Riggins, an American who has lived in Sapporo since 1971. His unique, positive take on Hokkaido people, societal changes going on in the Asia-Pacific Region, and the future make his books interesting and fun to read.


    Unique Product Promotion

    Announcing a line of hand-made tables produced with wood reclaimed from old Indonesian fishing boats, these are not your ordinary product photos. And that's not your ordinary table. Just look at those legs.

  • Some OF Our ClientS

    From top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and and trained International Division in communication skills.

    The North Face

    Product Evaluation, Logistics Programming

    Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.

    A & W


    Recorded wildly-popular voiceovers for Okinawa tv marketing campaign.



    In Tokyo with designer, T. Tajima, made GUNDAM's inner thoughts accessible to the world in English. Published by Kodansha.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Represented advanced informatics technology abroad. Established joint-research with top European and Australian universities.

    Growth Next

    Translation & Editing

    Provided English-language promotional text, organized business meet-ups for

    international community.

    Startup Fukuoka


    Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.


    Congress Center

    PR & Marketing

    Managed English language copywriting for Fukuoka's main conference center.

    Bayside Place


    Public Wi-Fi

    Brought public Wi-Fi to

    Bayside Place,

    increasing customer traffic.

    Kyushu National Museum

    PR & Marketing

    As editors, Open Mind had the final word on English language promotional materials.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded voiceovers for seasonal promotions,

    Increasing customer numbers.

    Junno Design

    Video Teasers

    Created short videos to convey Junno's creative, earth friendly brand image with music, still images, and footage.

    Off Broadway


    Co-host weekly entrepreneur Meetups at this Fukoka institution. Over 450 registered members from all over the world.



    The home base for our new Hakata Foodie Project, chosen for its great location, free Wi-Fi, knowledgable multi-lingual staff and delicious treats.



    Introduced the Gochiso system to unique new restaurants and dining bars in the Fukuoka area.

  • Contact Us

    Let's schedule a call in English or 日本語!

  • Open Mind Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    June 15, 2018 · Culture
    The Imagine One World Kimono Project aims to create 206 kimonos representing each of the countries expected to take part in the 2020 Tokyo Olympic and Paralympic Games, seizing an opportunity to spread the wonders of Japan’s master craftsmanship across the country and around the globe. At the...
    May 18, 2018 · Adventure
    It was a clear spring day in Amsterdam when I first met Jiro. A lazy atmosphere filled the air; people were drinking beer on the grass. Jiro had that reserved air I often observe in Japanese people. I asked him where he had come from and he gave his head a shake nonchalantly saying, “Ah, I cycled...
    Mr. Muneo Wakabayashi is CEO of Wakabayashi Business Support and holds the distinction of being the first TV Tokyo New York Bureau Chief and Correspondent. He was the first news anchor on TV Tokyo's nightly business news program, "World Business Satellite." Mr. Wakabayashi has also been a...
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  • 日本語

    About Open Mind 日本語

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