Open Mind's three main focal points:
(1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.
By partnering with Open Mind, Japan's SMEs can sell abroad more profitably and with less effort. We plan & produce digital media, create written content, guide brand development, PR, and marketing.
(2) We fast-track market-entry into Japan for select products and services, teaming up with Japan-based experts.
(3) We promote Japan as a richly enticing tourist destination. When tourism returns after the current pandemic, we're ready to guide visitors on the experience of a lifetime. In the meantime, we are preparing promotional materials!
If you would care to discuss how Open Mind can enhance your business,
please CONTACT US.
A Range of Media and Communication Services
Your Online Presence
Copywriting & Editing
Japanese to English
English to Japanese
Total Production & Editing
Proofreading, Editing, and Copywriting
What OPEN MIND PRoduceS
We Optimize Your Media & Communications; You Focus On Your Core Business
Clearly Communicate In English
Shimizu Immigration Consulting Office deals with Japan immigration, business formation, and general living advice for English-speakers setting-up shop in Japan. Open Mind shot photos, created text, and built their site. Most significantly, we secured a new domain name which has resulted in enquiries and new clients from 25 countries.
Documentary "Shinto: Kami No Michi" directed by Tom Sajewski (email@example.com)
Open Mind enabled Mr. Sajewski to capture an up-close look at the world of Shinto with an exclusive look at the transition to the "Reiwa" era at Daizafu Tenmangu.
Establishing A Brand Image
Junno Design's top-selling wood care product line is made in Fukuoka. To convey their brand image, we re-worked their footage, adding sound to create a more compelling story.
Anticipating TOKYO 2020
The Imagine One World Kimono Project produced 216 handmade kimonos with artisans throughout Japan. Each one is a priceless work of art, created for each nation and territory competing in Tokyo 2020. Different kimonos were featured every week on their English-language Facebook page.
Sharing Kyushu's Magic
Our team hits Kyushu's backroads, tea fields, rice terraces, farms, hot springs, temples, historical sites, restaurants, local inns, and country homes.
Acting, Singing, Modeling
TV & Web Commercials
Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of actors & singers.
An International Brand in Japan
Open Mind recorded voiceovers in Japanese and English for this ad campaign. A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink root beer are amazing.
Some OF Our ClientS
From top brands to local heroes
Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.
The North Face
Product Evaluation, Logistics Programming
Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.
Witt O'Brien's specializes in crisis and emergency management for vessels that enter US waters. Open Mind handles mission-critical documentation and coordinates local staff, providing better service for their valued Japan-based clients.
A & W
Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.
With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.
Published by Kodansha.
Kyushu Tourism Promotion Organization
Written content and images for official website: We design and produce and materials for the international market.
Increased customer numbers through aggressive tv/radio promo campaign with
Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.
Translation & Editing
Provided English-language promotional text, organized business meet-ups for
Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.
PR & Marketing
Managed English language copywriting for Fukuoka's main conference center.
Brought public Wi-Fi to
Bayside Place Hakata,
increasing customer traffic.
Kyushu National Museum
PR & Marketing
As editors, Open Mind had the final word on English language promotional materials.
Solaria Plaza Tenjin
Radio & TV Voiceovers
Recorded voiceovers for seasonal promotions,
Increasing customer numbers.
G20 YEA SUMMIT
Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.
Your Partner IN Japan
Bruce Connects People
Bruce R. Haendel
Co-Founder & Director
Bruce is your right-hand man, with more than 35 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.
In mobile computing's early days, Bruce's company produced a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide innovative solutions for projects throughout the world.
Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.
Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.
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