• Business Communication

    From Japan To The World • Since 1985

  • Open Mind focuses on three things:


    (1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.


    Together with us, Japan's SMEs can sell abroad more profitably and with less effort. We plan & produce digital media, create written content, guide brand development, and direct PR and marketing.


    (2) We help fast-track market-entry into Japan for products and services, teaming up with Japan-based experts.


    (3) We promote Kyushu as a richly enticing tourist destination. We're ready to guide visitors to our favorite places.


    If you would care to discuss how Open Mind can enhance your business, please CONTACT US.

  • Open Mind

    A Range of Media and Communication Services


    Your Online Presence

    Copywriting & Editing

    Your message

    Translation &


    Japanese to English

    English to Japanese

    And More...

    Video Production

    Total Production & Editing

    Audio Production


    Sound Design

    Super-Rapid Editing

    Proofreading, Editing, and Copywriting

    Rapid Turnaround


    Globally Minded Business Directory

    Community Manager

  • What OPEN MIND PRoduceS

    We Optimize Your Media & Communications; You Focus On Your Core Business


    Clearly Communicate In English

    Shimizu Immigration Consulting Office deals with Japan immigration, business formation, and general living advice for English-speakers setting-up shop in Japan. Open Mind shot photos, created text, and built their site. Most significantly, we secured a new domain name which has resulted in enquiries and new clients from 25 countries.


    Award-Winning Documentary

    Documentary "Shinto: Kami No Michi" directed by Tom Sajewski (t.sajewski@dop.film)


    Awarded Best Short Documentary and Best Cinematography at the Roma Short Film Festival 2021.


    Open Mind enabled Mr. Sajewski to capture an up-close look at the world of Shinto with an exclusive look at the transition to the "Reiwa" era at Daizafu Tenmangu.


    Unique Visual Promotion

    Open Mind provided the main model for the August 2019 in-flight magazine cover. Photo by photograph-r.

    Video Editing

    Establishing A Brand Image

    Junno Design's top-selling wood care product line is made in Fukuoka. To convey their brand image, we re-worked their footage, adding sound to create a more compelling story.

    Cultural Promotion

    Anticipating TOKYO 2020

    The Imagine One World Kimono Project produced 216 handmade kimonos with artisans throughout Japan. Each one is a priceless work of art, created for each nation and territory competing in Tokyo 2020. Different kimonos were featured every week on their English-language Facebook page.

    Tourism Promotion

    Sharing Kyushu's Magic

    Our team hits Kyushu's backroads, tea fields, rice terraces, farms, hot springs, temples, historical sites, restaurants, local inns, and country homes.

    Acting, Singing, Modeling

    TV & Web Commercials

    Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of actors & singers.


    An International Brand in Japan

    Open Mind recorded voiceovers in Japanese and English for this ad campaign. A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink root beer are amazing.

  • Some OF Our ClientS

    From top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.

    The North Face

    Product Evaluation, Logistics Programming

    Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.

    Witt O'Brien's

    Emergency Management

    Witt O'Brien's specializes in crisis and emergency management for vessels that enter US waters. Open Mind handles mission-critical documentation and coordinates local staff, providing better service for their valued Japan-based clients.

    A & W


    Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.



    With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.

    Published by Kodansha.

    Matsuri In Kyushu

    Tourism Promotion & Strategy

    Creating tourism experiences with Hakata Foodie for Japanese festivals in Kyushu.

    Kyushu Tourism Promotion Organization

    Tourism Promotion

    Written content and images for official website: We design and produce and materials for the international market.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.

    Growth Next

    Translation & Editing

    Provided English-language promotional text, organized business meet-ups for

    international community.

    Startup Fukuoka

    Business Promotion

    Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.


    Congress Center

    PR & Marketing

    Managed English language copywriting for Fukuoka's main conference center.

    Bayside Place


    Public Wi-Fi

    Brought public Wi-Fi to

    Bayside Place Hakata,

    increasing customer traffic.

    Kyushu National Museum

    PR & Marketing

    As editors, Open Mind had the final word on English language promotional materials.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded voiceovers for seasonal promotions,

    Increasing customer numbers.



    Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.

  • Your Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your right-hand man, with more than 35 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.


    In mobile computing's early days, Bruce's company produced a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide innovative solutions for projects throughout the world.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Open Mind Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    Open Mind creates clear, informational websites for a range of clients at reasonable rates. We build responsive one-pagers that are easy to read on mobile devices or computers. One local client, Mr. Hiroshi Shimizu, a specialist on Japan immigration and business incorporation, came to us...
    September 11, 2022
    Bruce Haendel of OPEN MIND has recently joined Felix Rossa as a co-founder of FUKUOKA+ . We have started re-focusing the page in order to build a new, interactive, online community based on highlighting globally-minded businesss that serve Fukuoka. Our aim is to create a handy resource for...
    Received this testimonial dated June 2022, from Dr. Yuichi Narukiyo, Director and Managing Executive Officer of TOTO, Ltd. : “Thanks to Bruce-san, I managed to get the job done overseas. I believe that your guidance to the members of TOTO is one of the major factors that made us successful in...
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  • Contact Us

    Let's schedule a call in English or 日本語!

  • 日本語

    About Open Mind 日本語

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