• Business Development & Communications

    From Japan To The World • Since 1985

  • Open Mind's three main focal points:


    (1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.


    By partnering with Open Mind, Japan's SMEs can sell abroad more profitably and with less effort. We plan & produce digital media, do copywriting, localization, and brand development for PR and marketing.


    (2) We fast-track market-entry into Japan for select products and services by teaming up with experienced Japan-based marketing, sales, and logistics experts.


    (3) We promote Japan as a richly enticing tourist destination.


    If you would care to discuss how partnering with Open Mind can enhance your business,

    please CONTACT US.

  • Your New Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.


    In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide hi-tech solutions for projects throughout the world.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Open Mind Media

    A Range of Services

    Copywriting & Editing

    Your text

    Translation &


    Any language


    Your Online Presence

    Audio Production

    Voiceovers and Noise

    Video Production

    Production & Editing

  • What OPEN MIND PRoduceS

    We Optimize Your Media & Communications; You Focus On Your Business

    E-Commerce Websites

    Product Promotion

    Atelier Ito is a new Itoshima-based bakery specializing in some of the most delicious, fresh Baumkuchen cakes in Japan (maybe even the world.) We produce photos & text in Japanese for this startup's e-commerce site.

    Video Production

    Speaking to a Global Audience

    Produced by our creative video partner, this work has won prizes in both Japan and France. See more in our team's media showcase.

    Assistant Director/Local Fixer Service

    Focusing on West Japan

    From "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (t.sajewski@dop.film)


    When the young, award-winning director from Central Europe contacted us with his idea for a documentary, we made it possible for his crew to capture a very personal, up-close look at the fascinating world of Shinto, just in time for Japan's change to the new "Reiwa" era.

    Commercial Photography

    Unique Visual Promotion

    When Philippine Airlines reached out to our photography partner, Open Mind rose to the occasion and provided the main model for the cover of their August 2019 in-flight magazine. Photo by photograph-r.

    Promotion Videos & Editing

    Establishing A Brand Image

    Junno Design's top-selling earth-friendly wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a compelling story.

    Cultural Promotion

    Anticipating TOKYO 2020

    The Imagine One World Kimono Project is producing 216 handmade kimonos with artisans throughout Japan, one priceless work of art for each nation and territory competing in Tokyo in 2020. A different kimono is featured every week on their English-language Facebook page.

    Kyushu Tourism Promotion

    Sharing Kyushu's Magic

    Our team hits Kyushu's backroads, riding buses and trains, visiting tea fields, rice terraces, farms, hot springs, temples, restaurants, local inns, and country homes. If food, people, and communication are involved, we're there!

    Acting, Singing, Modeling

    TV & Web Commercials

    Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of talented international actors/singers.


    An International Brand in Japan

    A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink homemade root beer are amazing. Open Mind provided voiceovers for A&W in Japanese and English for this ad campaign.

    Artistic Photography

    Unique Product Promotion

    Shot for the announcement of a line of hand-made tables produced with reclaimed wood from retired Indonesian fishing boats. Extraordinary photos of extraordinary products.

  • Some OF Our ClientS

    From top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.

    The North Face

    Product Evaluation, Logistics Programming

    Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.

    A & W


    Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.



    With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.

    Published by Kodansha.

    Matsuri In Kyushu

    Tourism Promotion & Strategy

    Creating tourism experiences with Hakata Foodie for Japanese festivals in Kyushu.

    Kyushu Tourism Promotion Organization

    Tourism Promotion

    Written content and images for official website: We design and produce and materials for the international market.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.

    Growth Next

    Translation & Editing

    Provided English-language promotional text, organized business meet-ups for

    international community.

    Startup Fukuoka

    Business Promotion

    Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.


    Congress Center

    PR & Marketing

    Managed English language copywriting for Fukuoka's main conference center.

    Bayside Place


    Public Wi-Fi

    Brought public Wi-Fi to

    Bayside Place Hakata,

    increasing customer traffic.

    Kyushu National Museum

    PR & Marketing

    As editors, Open Mind had the final word on English language promotional materials.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded voiceovers for seasonal promotions,

    Increasing customer numbers.



    Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.

    Junno Design


    Created short videos to convey Junno's creative, earth friendly brand image with music, still images, and footage.


    Venue Promotion

    Created promotional materials and produced launch events for BelWaffle's Tenjin Core Shop.



    Introducing Gochiso's innovative system to support NPOs to restaurants and dining bars in the Fukuoka area.

    Off Broadway

    Business Casual Meetup

    Co-host popular weekly Meetup at this local Fukoka institution. Over 500 registered members from all over the world.

  • Contact Us

    Let's schedule a call in English or 日本語!

  • Open Mind Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    June 15, 2018 · Culture
    The Imagine One World Kimono Project aims to create 206 kimonos representing each of the countries expected to take part in the 2020 Tokyo Olympic and Paralympic Games, seizing an opportunity to spread the wonders of Japan’s master craftsmanship across the country and around the globe. At the...
    May 18, 2018 · Adventure
    It was a clear spring day in Amsterdam when I first met Jiro. A lazy atmosphere filled the air; people were drinking beer on the grass. Jiro had that reserved air I often observe in Japanese people. I asked him where he had come from and he gave his head a shake nonchalantly saying, “Ah, I cycled...
    Mr. Muneo Wakabayashi is CEO of Wakabayashi Business Support and holds the distinction of being the first TV Tokyo New York Bureau Chief and Correspondent. He was the first news anchor on TV Tokyo's nightly business news program, "World Business Satellite." Mr. Wakabayashi has also been a...
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  • 日本語

    About Open Mind 日本語

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