Open Mind's three main focal points:
(1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.
By partnering with Open Mind, Japan's SMEs can sell abroad more profitably and with less effort. We plan & produce digital media, create written content, guide brand development, PR, and marketing.
(2) We fast-track market-entry into Japan for select products and services, teaming up with Japan-based experts.
(3) We promote Japan as a richly enticing tourist destination. When tourism returns after coronavirus, we're ready to guide English-speakers on the experience of a lifetime. In the meantime, we are ready to prepare promotional materials for local sites!
If you would care to discuss how Open Mind can enhance your business,
please CONTACT US.
Your Partner IN Japan
Bruce Connects People
Bruce R. Haendel
Co-Founder & Director
Bruce is your right-hand man, with more than 35 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.
In mobile computing's early days, Bruce's company produced a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide innovative solutions for projects throughout the world.
Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.
Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.
Open Mind Media
A Range of Services
Your Online Presence
Copywriting & Editing
Japan to English
English to Japan
Total Production & Editing
Proofreading, Editing, and Copywriting
Most jobs are completed the same day!
What OPEN MIND PRoduceS
We Optimize Your Media & Communications; You Focus On Your Core Business
Assistant Director/Local Fixer Service
Focusing on West Japan
Documentary "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (email@example.com)
When the award-winning director from Central Europe contacted us with an idea, we made it possible for his crew to capture an up-close look at the world of Shinto, including the transition to the "Reiwa" era.
Unique Visual Promotion
Promotion Videos & Editing
Establishing A Brand Image
Junno Design's top-selling wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a more compelling story.
Anticipating TOKYO 2020
The Imagine One World Kimono Project is producing 213 handmade kimonos with artisans throughout Japan. Each one is a priceless work of art, created for each nation and territory competing in Tokyo 2020 (now 2021.) Different kimonos are featured every week on their English-language Facebook page.
Acting, Singing, Modeling
TV & Web Commercials
Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of actors & singers.
An International Brand in Japan
Open Mind recorded voiceovers in Japanese and English for this ad campaign. A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink root beer are amazing.
Unique Product Promotion
A line of hand-made tables produced with reclaimed wood from retired Indonesian fishing boats is at home in the water.
Some OF Our ClientS
From top brands to local heroes
Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.
The North Face
Product Evaluation, Logistics Programming
Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.
Witt O'Brien's specializes in crisis and emergency management for vessels that enter US waters. Open Mind handles mission-critical documentation and coordinates local staff, providing better service for their valued Japan-based clients.
A & W
Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.
With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.
Published by Kodansha.
Kyushu Tourism Promotion Organization
Written content and images for official website: We design and produce and materials for the international market.
Increased customer numbers through aggressive tv/radio promo campaign with
Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.
Translation & Editing
Provided English-language promotional text, organized business meet-ups for
Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.
PR & Marketing
Managed English language copywriting for Fukuoka's main conference center.
Brought public Wi-Fi to
Bayside Place Hakata,
increasing customer traffic.
Kyushu National Museum
PR & Marketing
As editors, Open Mind had the final word on English language promotional materials.
Solaria Plaza Tenjin
Radio & TV Voiceovers
Recorded voiceovers for seasonal promotions,
Increasing customer numbers.
G20 YEA SUMMIT
Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.