Open Mind's three main focal points:
(1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.
By partnering with Open Mind, Japan's SMEs can sell abroad far more profitably and with less effort. We plan & produce digital media, handle copywriting & localization, manage brand development, PR, and marketing.
(2) We fast-track market-entry into Japan for select products and services by teaming up with experienced Japan-based marketing, sales, and logistics experts.
(3) We promote Japan as a richly enticing tourist destination.
If you would care to discuss how partnering with Open Mind can enhance your business, please CONTACT US.
Your New Partner IN Japan
Bruce Connects People
Bruce R. Haendel
Co-Founder & Director
Bruce is your new right-hand man, with more than 30 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.
In mobile computing's early days, Bruce's company created a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide hi-tech solutions for projects throughout the world.
Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.
Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.
Open Mind Media
A Range of Services
Your Online Presence
We create mobile-friendly informational and
We make sure your text is appropriate and effective for your target audience.
Hit the High Notes
Sound is part of your message. From voiceovers to music and even noise, we've got you covered.
Pictures might be worth 1000 words, but a finely-produced video is priceless.
What OPEN MIND PRoduceS
We Optimize Your Media & Communications; You Focus On Your Business
Local Fixer/Assistant Director
Focusing on West Japan
From "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (firstname.lastname@example.org)
When the young, award-winning director from Central Europe contacted us with his idea for a documentary, we made it possible for his crew to capture a very personal, up-close look at the fascinating world of Shinto, just in time for Japan's change to the new "Reiwa" era.
Establishing Your Brand Image
Junno Design's top-selling earth-friendly wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a compelling story.
TV Acting & Singing
Singing about Cars
Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of talented international actors/singers. This commercial makes you want to burst into song and go driving with your friends, doesn't it?!
An International Brand in Japan
A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink homemade root are amazing. Open Mind provided voiceovers for A&W in Japanese and English for this ad campaign.
Unique Product Promotion
Announcing a line of hand-made tables produced with wood reclaimed from old Indonesian fishing boats, these are not your ordinary product photos. And that's not your ordinary table. Just look at those legs.
Some OF Our ClientS
From top brands to local heroes
Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and and trained International Division in communication skills.
The North Face
Product Evaluation, Logistics Programming
Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.
A & W
Recorded wildly-popular voiceovers for Okinawa tv marketing campaign.
In Tokyo with designer, T. Tajima, made GUNDAM's inner thoughts accessible to the world in English. Published by Kodansha.
Increased customer numbers through aggressive tv/radio promo campaign with
Represented advanced informatics technology abroad. Established joint-research with top European and Australian universities.
Translation & Editing
Provided English-language promotional text, organized business meet-ups for
Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.
PR & Marketing
Managed English language copywriting for Fukuoka's main conference center.
Brought public Wi-Fi to
increasing customer traffic.
Kyushu National Museum
PR & Marketing
As editors, Open Mind had the final word on English language promotional materials.
Solaria Plaza Tenjin
Radio & TV Voiceovers
Recorded voiceovers for seasonal promotions,
Increasing customer numbers.
Created short videos to convey Junno's creative, earth friendly brand image with music, still images, and footage.
Co-host weekly entrepreneur Meetups at this Fukoka institution. Over 450 registered members from all over the world.
Introduced the Gochiso system to unique new restaurants and dining bars in the Fukuoka area.
Thoughts on the future of Japan Tourism, Culture, Adventure and Business
About Open Mind 日本語