• Business Development & Communications

    From Japan To The World • Since 1985

  • Open Mind's three main focal points:


    (1) We help Small & Medium-sized Japanese Enterprises (SMEs) reach the global market.


    By partnering with Open Mind, Japan's SMEs can sell abroad more profitably and with less effort. We plan & produce digital media, create written content, guide brand development, PR, and marketing.


    (2) We fast-track market-entry into Japan for select products and services, teaming up with Japan-based experts.


    (3) We promote Japan as a richly enticing tourist destination. When tourism returns after coronavirus, we're ready to guide English-speakers on the experience of a lifetime. In the meantime, we are ready to prepare promotional materials for local sites!


    If you would care to discuss how Open Mind can enhance your business,

    please CONTACT US.

  • Your Partner IN Japan

    Bruce Connects People

    Bruce R. Haendel

    Co-Founder & Director


    Bruce is your right-hand man, with more than 35 years of Japan-based international experience. An American, he is fluent in spoken Japanese. Bruce has worked on hundreds of projects adding mission-critical strategy, technology, and communications.


    In mobile computing's early days, Bruce's company produced a ground-breaking mobile print solution with BlackBerry and Fujitsu, Ltd. He continues to provide innovative solutions for projects throughout the world.


    Bruce earned a B.A. in Political Science at the University of Washington in 1983. After moving to Japan in 1985, he lectured at Kyushu Institute of Technology for 15 years and at Nakamura Gakuen University's School of Business, Marketing, and Distribution, for 7 years.


    Bruce works with a diverse human network and has traveled to more than 50 countries to increase his cultural knowledge and sensitivity.

  • Open Mind Media

    A Range of Services


    Your Online Presence

    Copywriting & Editing

    Your ideas

    Translation &


    Japan to English

    English to Japan

    And More...

    Video Production

    Total Production & Editing

    Audio Production


    Super-Rapid Editing

    From ¥10/word

    Proofreading, Editing, and Copywriting

    Most jobs are completed the same day!

  • What OPEN MIND PRoduceS

    We Optimize Your Media & Communications; You Focus On Your Core Business


    Product Promotion

    Atelier Ito is an Itoshima-based bakery producing the most delicious, fresh Baumkuchen cakes anywhere. We manage the AI website and Instagram. The limited-production cakes sell out in minutes.

    Video Production

    Speaking to a Global Audience

    Produced by our video partner, this work won prizes in both Japan and France. See more in our team's media showcase.

    Assistant Director/Local Fixer Service

    Focusing on West Japan

    Documentary "Shinto: Kami No Michi" (working title) directed by Tom Sajewski (t.sajewski@dop.film)


    When the award-winning director from Central Europe contacted us with an idea, we made it possible for his crew to capture an up-close look at the world of Shinto, including the transition to the "Reiwa" era.

    Commercial Photography

    Unique Visual Promotion

    Philippine Airlines reached out to our photography partner. Open Mind provided the main model for the August 2019 in-flight magazine cover. Photo by photograph-r.

    Promotion Videos & Editing

    Establishing A Brand Image

    Junno Design's top-selling wood care product line is made in Fukuoka. To help convey their brand image, we re-worked their footage and added sound to create a more compelling story.

    Cultural Promotion

    Anticipating TOKYO 2020

    The Imagine One World Kimono Project is producing 213 handmade kimonos with artisans throughout Japan. Each one is a priceless work of art, created for each nation and territory competing in Tokyo 2020 (now 2021.) Different kimonos are featured every week on their English-language Facebook page.

    Kyushu Tourism Promotion

    Sharing Kyushu's Magic

    Our team hits Kyushu's backroads, tea fields, rice terraces, farms, hot springs, temples, historical sites, restaurants, local inns, and country homes.

    Acting, Singing, Modeling

    TV & Web Commercials

    Toyota dealers in Kyushu and Okinawa get some of their *star*power from our network of actors & singers.


    An International Brand in Japan

    Open Mind recorded voiceovers in Japanese and English for this ad campaign. A & W was established in California in 1919. By far Okinawa's most popular fast food outlet, their burgers, hot dogs & all-you-can-drink root beer are amazing.

    Artistic Photography

    Unique Product Promotion

    A line of hand-made tables produced with reclaimed wood from retired Indonesian fishing boats is at home in the water.

  • Some OF Our ClientS

    From top brands to local heroes

    TOTO Ltd.

    Marketing, Training

    Created marketing copy in seven languages, assisted new product promotion in Japan and the USA, coached CEO and trained the International Division in communication skills.

    The North Face

    Product Evaluation, Logistics Programming

    Handled expedition logistics programming in Seattle. Tested outdoor products in Swiss Alps, US & Canadian Rockies, Cascade & Olympic Mountains.

    Witt O'Brien's

    Emergency Management

    Witt O'Brien's specializes in crisis and emergency management for vessels that enter US waters. Open Mind handles mission-critical documentation and coordinates local staff, providing better service for their valued Japan-based clients.

    A & W


    Recorded voiceovers for A&W Okinawa's wildly-popular tv marketing campaign.



    With Tokyo designer, T. Tajima, we made GUNDAM's inner thoughts accessible to the world in English.

    Published by Kodansha.

    Matsuri In Kyushu

    Tourism Promotion & Strategy

    Creating tourism experiences with Hakata Foodie for Japanese festivals in Kyushu.

    Kyushu Tourism Promotion Organization

    Tourism Promotion

    Written content and images for official website: We design and produce and materials for the international market.

    Canal City


    Increased customer numbers through aggressive tv/radio promo campaign with

    Dentsu Kyushu.

    Kyushu University


    Marketed the university's advanced informatics technology. Established joint-research projects with top European and Australian universities.

    Growth Next

    Translation & Editing

    Provided English-language promotional text, organized business meet-ups for

    international community.

    Startup Fukuoka

    Business Promotion

    Operated Open Mind Booth as Fukuoka City Delegate to Latitude 54 in Tallinn, Estonia, toured venture support facilities in Helsinki, Finland.


    Congress Center

    PR & Marketing

    Managed English language copywriting for Fukuoka's main conference center.

    Bayside Place


    Public Wi-Fi

    Brought public Wi-Fi to

    Bayside Place Hakata,

    increasing customer traffic.

    Kyushu National Museum

    PR & Marketing

    As editors, Open Mind had the final word on English language promotional materials.

    Solaria Plaza Tenjin

    Radio & TV Voiceovers

    Recorded voiceovers for seasonal promotions,

    Increasing customer numbers.



    Provided Japanese to English interpreter for G20 YEA Summit tour of Toyota Kyushu Miyata Plant and Yaskawa Electric Corporation.

  • Contact Us

    Let's schedule a call in English or 日本語!

  • Open Mind Blog

    Thoughts on the future of Japan Tourism, Culture, Adventure and Business

    June 15, 2018 · Culture
    The Imagine One World Kimono Project aims to create 206 kimonos representing each of the countries expected to take part in the 2020 Tokyo Olympic and Paralympic Games, seizing an opportunity to spread the wonders of Japan’s master craftsmanship across the country and around the globe. At the...
    May 18, 2018 · Adventure
    It was a clear spring day in Amsterdam when I first met Jiro. A lazy atmosphere filled the air; people were drinking beer on the grass. Jiro had that reserved air I often observe in Japanese people. I asked him where he had come from and he gave his head a shake nonchalantly saying, “Ah, I cycled...
    Mr. Muneo Wakabayashi is CEO of Wakabayashi Business Support and holds the distinction of being the first TV Tokyo New York Bureau Chief and Correspondent. He was the first news anchor on TV Tokyo's nightly business news program, "World Business Satellite." Mr. Wakabayashi has also been a...
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  • 日本語

    About Open Mind 日本語

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